Dragintra

Background

For over 25 years, Dragintra has helped organisations across Europe manage fleet and mobility more effectively. As the business entered its next chapter, founder Bart de Hoog looked for more than a buyer. He wanted a permanent home that would protect Dragintra’s identity, empower its people and provide the expertise, systems and global network needed for long-term growth.

Founded in 1999, Dragintra was born from a simple yet powerful idea: to bridge service gaps in the fleet and leasing market. Initially focused on procurement services, Bart de Hoog expanded the company’s offerings into fleet management, ensuring clients had access to the best deals and streamlined administration. As the business grew, so did the demand for technological solutions, leading to the development of Dragintra’s proprietary SaaS platform, FleetPack, which soon became a cornerstone of the company’s success.

Driven by a strong expansion strategy, Dragintra successfully extended its reach beyond Belgium into the Netherlands, France, Germany, and across Europe. As the company grew, so did competition in key markets, reinforcing the importance of strategic acquisitions.

After exploring opportunities with smaller competitors, Dragintra recognised that its next stage of growth required a partner with a long-term perspective and a proven operating system. Omegro offered a permanent home where Dragintra could retain its identity and independence while gaining the capabilities, peer network and specialist expertise to accelerate sustainable growth.

“For me, it was about preserving the company, keeping the right people in place, and ensuring a strong future -very different from private equity”. – Bart de Hoog, Founder, & CEO, Dragintra

The decision to join Omegro

When Bart de Hoog began considering Dragintra’s next chapter, protecting what the business had built was central to his decision. Joining Omegro meant preserving Dragintra’s brand, culture and strategic independence while gaining access to a global community of leaders, proven frameworks and enterprise-ready capabilities. That balance of autonomy and shared capability gave Dragintra the foundation to pursue sustainable growth without losing what made the business successful.

As de Hoog considered his future, personal factors also played a role. With a young family and extensive travel commitments across Belgium and Portugal, he recognized the importance of striking a balance between work and family. Selling to Omegro provided an opportunity to secure Dragintra’s future while ensuring he could remain actively involved to oversee its continued success.

“Omegro is very professional – this is their business, and they know how to acquire and support companies”. – Bart de Hoog, Founder & CEO, Dragintra

Post-acquisition success

Since joining Omegro, Dragintra has embraced new opportunities for growth and collaboration. The integration process has already delivered meaningful benefits, accelerating operational efficiencies, optimizing contract structuring, and streamlining invoicing. By leveraging best practices within the Omegro Operating System, Dragintra secured multiple new contracts within just two months post-acquisition, a strong indicator of its momentum.

The transition has also strengthened stakeholder collaboration. While de Hoog previously worked with a single decision-maker, he now engages with a broader network of strategic leaders within Omegro. This shift has fostered deeper insights, enhanced decision-making, and unlocked new avenues for long-term success.

Looking ahead, Dragintra is positioned to capitalize on Omegro’s global network. The company is actively exploring acquisition opportunities in key European markets, including France and the Netherlands, where scale is critical to staying competitive. Additionally, Dragintra is tapping into Omegro’s talent development programs, ensuring its leadership team is well-equipped to drive the business forward.

One immediate focus is improving employee training and onboarding processes. By implementing e-learning systems and structured development programs, Dragintra aims to enhance service quality while retaining top talent. The company has already seen significant improvements in employee retention through these efforts.

“Selling to Omegro was about keeping our business intact and giving it a good future”. – Bart de Hoog, Founder & CEO, Dragintra

Legacy and growth

Reflecting on the acquisition, Bart emphasises that joining Omegro was about more than financial value. It was about finding a permanent home where Dragintra’s identity could be protected, its people could continue to grow, and its strategy could be strengthened for the long term. Supported by Omegro’s forever mindset and people-first approach, Dragintra is building on its legacy while creating lasting value for its customers, employees and wider stakeholders.

For business owners considering an acquisition, Bart’s advice is simple: align with a buyer whose vision matches your own. With Omegro, Dragintra has found a home where its legacy will not only be preserved but will continue to thrive.

As Bart looks ahead, he is excited to explore new opportunities within Omegro, develop his team, and eventually step back, knowing that the company he built is in capable hands. And perhaps, with more free time, he’ll get back to his passion for classic car rallies and skiing trips with his family.